Frequently Asked Questions

What has changed?

We have launched our new, independent wealth management firm, Resonate Wealth Partners, in partnership with LPL Strategic Wealth Services. LPL Financial is the nation’s largest independent broker/dealer* overall, and third largest custodian of assets**, supporting over 19,000 independent advisors. We are still dedicated to education, transparency, and simplicity so you always understand what you own and why you own it.

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What motivated you to make the change?

As the financial industry continues to evolve, we felt an increased need for flexibility in our business, and how to serve you as our client. With LPL Financial as our broker/dealer, we will be able to access state-of-the-art technology, tools, and resources, plus offer you a broad array of investment choices, for a more personalized experience.

We made this decision because of you, and we can’t underestimate our commitment to you feeling secure in your future. LPL has zero proprietary products, so we can remain focused on helping you work toward your goals. With the support of LPL, we’ll be able to provide even more personalized service and greater overall value.

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Why didn’t you tell us about this change earlier?

Simply put, we couldn’t. We work in a highly regulated business with many rules and processes that prevented us from sharing the news ahead of time. To avoid certain conflicts of interest, we needed to wait until after our professionals were officially using LPL Financial as our broker/dealer. We would have loved to tell you sooner, but we chose to wait until after our firm was officially utilizing LPL Financial as our broker/dealer to avoid certain conflicts of interest. If you have any questions prior to us contacting you, please call us at (201) 735-2200.

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Where will my assets be held, and how safe will they be?

As a Financial Industry Regulatory Authority (FINRA) member firm, subject to the federal securities laws and the rules of industry self-regulatory organizations, LPL Financial prioritizes its obligations to protect client assets in their custody with the utmost care and scrupulous adherence to financial protection rules, including those governing the segregation of client assets.

LPL provides an enormous catalog of services and resources, as well as a long history of financial stability. The LPL Financial SIPC Membership provides account protection up to a maximum of $500,000 per customer, of which $250,000 may be claims for cash. An explanatory brochure is available at www.sipc.org. Additionally, through London Insurers, LPL Financial accounts have additional securities protection to cover the net equity of customer accounts up to an overall aggregate firm limit of $750,000,000 subject to conditions and limitations. The account protection applies when a SIPC member firm fails financially and is unable to meet obligations to securities clients, but it does not protect against losses from the rise and fall in the market value of investments.

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Has your investment process changed?

No. In fact, because of our new partnership with LPL Financial, we now have access to enhanced research and technology capabilities, as well as sophisticated portfolio construction tools that empower us to do more for you. None of your current investments will need to be sold in the process of a transfer.

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Why did you choose LPL Financial as your broker/dealer?

After careful research, we have selected LPL Financial because of their deep commitment to our clients and our business. We did not make this decision lightly and can assure you that we went through a rigorous review. We needed to find a better home for ourselves and our clients and to be supported by a culture that prioritizes clients’ needs and interests above everything else. LPL’s comprehensive support, technology and research, along with their model of transparency and dedication to independence and choice, allows us to provide you with a wide range of diligently evaluated, non-proprietary products. In fact, you will have access to a broad array available to you by virtue of LPL’s scale. As a leader in the retail financial advice market, we are confident that we are being fully supported by a firm that can match our high standards. LPL Financial is the nation’s largest independent broker/dealer* overall and third largest custodian of assets**, supporting over 19,000 independent advisors.

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What should I expect during this transition?

You can expect a smooth and transparent process as we make this transition together. We will contact you directly to discuss your account transfer, and how this change will positively impact your experience with us. We are committed to continuity and reassuring your security as we make this change.

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Can I keep my accounts where they are?

Yes, however we will not be able to manage the accounts since we are no longer affiliated with Merrill Lynch. If you choose to keep your accounts, you will be reassigned to a different advisor.

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How is my personal information protected?

To protect your personal information from unauthorized access and use, LPL Financial uses security measures that comply with federal law. These measures include computer safeguards and secured files and buildings. LPL’s online environment uses security technologies, including layered security and access controls over personal information. For further information, please visit LPL’s Privacy/Security page at: www.lpl.com/disclosures/privacy-security.html

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Where is your new office?

Our new office is located at 45 N Broad Street, Ridgewood, NJ 07450 . You can also reach us at (201) 735-2200.

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What is your new website and how do I log into my account?

You can visit our new website at www.resonatewealthpartners.com.

As soon as your account has been moved to Resonate Wealth Partners at LPL Financial, we will contact you to let you know how to enroll in Account View, which is our new client portal.

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How did you choose your name?

We wanted our name to represent the core of what we do: fostering long-term relationships with clients who want to build wealth for decades to come. Resonate works on multiple levels. It speaks to longevity, plus alignment, harmony, and synchronicity.



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*Based on total revenues, Financial Planning magazine, June 1996 – 2021
**Cerulli Associate, 2019 U.S RIA Marketplace Report
***includes 578M in advisory assets as of June 30, 2021

Securities and advisory services offered through LPL Financial, a registered investment advisor. Member FINRA/SIPC.